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Social Media – The Next Generation

April 29, 2009

Ever wonder what social media might look like in the future?

Steve Rubel wrote an interesting article for Advertising Age called “Who Will Rule the Web Once Twitter and Facebook Fade?”

In the article, he says marketers must realize it will be peers and data that will determine what people buy, not brands.

What does this mean to the concept of brand identity? Tell me what you think.

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