The Value of Twitter

I frequently have people ask me about the value of Twitter. Twitter is one of the hottest things going, but is it going to work for everyone?

Twitter, Facebook, blogging and others are most effective when they are a part of an overall marketing strategy. Launching a blog or starting a Twitter account without a plan will not be successful. Each component of your marketing serves a purpose and works together, much like the engine, steering wheel and tires of your car.

So if you don’t see how it fits, should you ignore it?

At your own peril.

For an example of how to use Twitter and a cautionary tale of the price of avoidance, read this AdAge article – How Twitter Can Help or Hurt an Airline – “Southwest Reaches Out to Reassure Customers, While Angry Passenger Lays Into Delta”.

Then consider how you can use social media to better serve your customers and encourage your happy customers to spread the word.

How are you using social media to help your business?